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Friday, April 26 • 10:00am - 10:50am
PANEL DISCUSSION - Are Impressions, Reach, Views and Clicks Valuable Metrics?

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  • "We achieved 1 billion impressions with our latest campaign!"
  • "Our video went viral with over 10 million views!"
  • "We reached 5 million decision makers with our programmatic campaign."
Okay, but what were the results? The actual results?

CHANGING THE WAY WE THINK ABOUT RESULTS

We know that not everything is about the sale.  Brand awareness and brand building are still relevant reasons to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but it's high time to address the inflated numbers and fraud. 

And that is exactly what this esteemed panel of veteran marketers is going to tackle.
Speakers
avatar for Mike Gingerich

Mike Gingerich

President, DIgital Hill Multimedia
Mike is President of Digital Hill Multimedia, a web development, web software & social marketing firm; Co-founder of TabSite.com, a leading Facebook Page app service for contests, and founder of Mike Gingerich Global.  He is a noted marketing speaker, as well as author of multip... Read More →
avatar for Sean Moffitt

Sean Moffitt

Managing Director, Wikibrands
Sean Moffitt is the "Swiss Army Knife of the Connected Economy" - globally recognized as a business thought leader, strategy advisor, digital innovator and keynote speaker.  The common thread? Sean lives and breathes the full range of business and digital transformation, across leadership... Read More →
avatar for Fiona Birch

Fiona Birch

Founder, Pro Athlete Online
Fiona Birch is founder of Pro Athlete Online, a consultancy that helps athletes use social media to get to the next level - and stay at the top of their game.She blended 9 yrs as an exercise physiologist (her office was a men’s locker room) with 18 years as a copywriter through... Read More →
avatar for Tara Hunt

Tara Hunt

CEO + Partner, Truly
Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books on how the social web is changing business, has been quoted in dozens books and articles, spoken at over 170 conferences, was named one... Read More →

Friday April 26, 2019 10:00am - 10:50am PDT
Victoria Conference Centre
  Featured Session - Salon B